Content I Create
Long-form Content
Whether a monster post or pillar page, I produce long-form content that’s thoroughly researched, insightful, and actionable.
Your site and pipeline will benefit from this 3-5000 word anchor content, loved by humans and search engines alike.
Blog Posts & Articles
I ghost write posts and articles (digital and print) from C-suite thought leadership pieces to new product introductions by-lined by staff.
With attention to author voice and brand message, each post builds authority and enlightens the reader.
Case Studies
Evergreen. Influential.
Case studies are rock stars.
Drawing on my client service manager days, I conduct the interviews. Then I tell a story that lets prospects see how – with your help – they can be the star of their own.
White papers & Reports
It goes by many names, but must always provide clear explanations and analyses resolving prospects’ most pressing questions.
Premium value induces prospects to offer up the qualifying information you want on your gated materials.
Websites & Landing Pages
Never waste a word on your website. Even your contact page should reinforce why a prospect is making a great choice by contacting you.
My four C’s for websites: Creative, Complete; Concise; and Consistent
The Sundry
Other types of content I can develop for you include:
- email series
- press releases
- video scripts
- infographic research & text
- brochures
- social media posts
- product descriptions
And then there’s the repurposing. Get the most out of every piece of content and your content budget.
My Bio
Here’s the short version how I got here
I made an eager jump to the tech world, starting as a bullpen test script writer, ending up in project and client services management.
Soon, I was shepherding clients through every phase of the tech buying cycle.
Eventually, my love of writing and ability to foster clear communication among multiple stakeholders lead me to freelance content writing.
For you, this means I’m the B2B content writer who understands your prospects and your business.
Testimonials
Portfolio
Five Skills You Need to Curate Standout Content
At a time when marketers are challenged to furnish steady streams of engaging ideas and content, curating other people’s content is an effective content marketing tool. Nevertheless, curation merely shifts the challenge to “How do I identify and curate valuable content?”
How Leadership Can Reap Big Rewards with Self-care Culture
We used to just call them “mental health days.” Those days when you just need to get some separation from the daily grind, refresh yourself, and do whatever it takes to get a break from multitasking and workplace tech.
21 Ways to Repurpose a Case Study
Producing a case study requires an extra amount of client and project management in order to get buy-in and participation from the client. Coupling the costs of producing a case study with its inherently high value makes case studies rich ground for repurposing.
5 Marketing Automation Myths that are Holding You Back
The lure of marketing automation is clear: companies could increase sales productivity by 14.5 percent while reducing marketing overhead by 12.2 percent. That’s tempting for both marketers and their managers who realize marketing automation – properly implemented – can have an extraordinarily positive impact on revenue and efficiency. Yet the statistics on marketing automation make quite the splatter chart depending on which studies you look at.
work with me
I’d like to learn more about you.
Won’t you share a bit about your content needs and goals with me?
We can have a chat and perhaps set up a pilot project.
But you’re not going to get your content yesterday. My skills don’t extend to manipulating time.